Meta Ads — built for the algorithm Meta is actually running this quarter
Your customers spend hours a day on Facebook and Instagram. Meta's targeting can put your message in front of exactly the right person — but only if your creative survives the scroll and your campaign structure matches how the algorithm actually rewards advertisers right now. We create, manage, and optimise Meta ads with AI tools that let us test more creative variants in a week than most agencies test in a quarter. The losers die fast, the winners scale, and your media budget stops funding the agency's overhead.
What we do
Strategy and funnel design
Audiences, messages, offers, creative angles. We build a funnel that takes someone from "first time seeing you" to "ready to buy" — not just an isolated campaign that gets likes.
Ad creation that's worth a thumb-stop
Copy and visuals built for the feed environment. AI helps us produce variations fast; humans make the calls on which ones are actually good. Generic AI creative looks like generic AI creative — we don't ship that.
Campaign management and constant iteration
Setup, launch, daily optimisation, kill criteria for losing creative, scaling rules for winners. The discipline that separates a working ad account from a leaking one.
Analytics and clear reporting
Monthly: what ran, what worked, what we killed, what we'd recommend next. The number that matters — cost per result — front and centre.
How the process works
- STEP 01
Audit and strategy
We look at your offer, your audience, what competitors are running, and what your account history tells us. Strategy on paper before money in the system.
- STEP 02
Creative production
We produce a batch of ad variants — different angles, hooks, formats — designed to be tested against each other.
- STEP 03
Launch and learn
First 2–3 weeks: gather data, identify the winners, kill the losers cleanly so the algorithm can focus.
- STEP 04
Scale what works
Push budget into the campaigns that earn it. Build new creative on top of the proven angles.
- STEP 05
Refresh before fatigue
Meta creative dies — every winner has a half-life. We refresh before the numbers fall, not after.
See which of your ads is dying — and how AI can refresh creative 10x faster
Send us your Meta account, get back a custom audit. Creative fatigue, audience overlap, funnel gaps, and tracking issues — plus a specific AI workflow for producing and testing creative variants without burning out your designer. Delivered within 3 business days.
What you'll get
- 01
Creative fatigue analysis
Which of your ads are decaying, which are still climbing, and which were never going to work. With the actual numbers, not vague "creative is tired" hand-waving.
- 02
Audience overlap and funnel structure
Where your campaigns are bidding against each other (cannibalising spend), and whether your cold/warm/retargeting balance matches what your offer actually needs.
- 03
Pixel and conversion tracking review
Server-side, browser-side, attribution windows. Most accounts are losing visibility into 20–40% of conversions and don't realise it. We tell you what's missing.
- 04
Competitor creative benchmark
What your top competitors are running in your target market, how often they refresh, and what angles they're pushing. So you can stop guessing what "good" looks like in your category.
- 05
Your AI creative & automation roadmap (the differentiator)
Meta is creative-driven — and creative is exactly where AI creates the biggest leverage. We map: how to produce 5–10 ad variants per round in hours, which AI tools to use, what guardrails keep the output from looking like AI slop, and how to set up automated rules to kill losing creative on its own. Hours back per week, named per task.
Most Meta audits show you what's broken and then quote you to fix it. Ours does that too — but the AI creative roadmap is the part you can use even if you never hire us. Most agencies refuse to give you this because it would put their creative team out of business. We're already running this way, so we'd rather show you the playbook. If you want us to run it for you, we will. If you'd rather learn it in-house with our Claude Code or Codex training, we'll teach you.
Frequently asked questions
Usually yes if your product is visual, has a broad audience, or benefits from impulse and discovery. Less obviously yes for niche B2B with very specific buyer titles — though even then, Meta often works as a middle-funnel channel. We'll tell you straight in a consultation.
Ready to stop boosting posts and start running real campaigns?
Request a Meta Ads quote. We'll tell you honestly whether the channel fits — and what kind of budget gives you a real shot at results.