A media plan that tells you upfront where every euro goes — and what should come back.
Most companies split their ad budget by habit. The result is that part of the budget burns in channels where the real customer is not. We start from a blank page, measure audience behavior, competitor activity, and the real return of each channel. You get a board-ready plan you can measure every month.
When you need a media plan
You spend €3,000+ per month on ads
You need to know which channel and which euro are actually driving sales.
You are expanding to a new market or audience
If you need to decide from scratch where to advertise, old habits are not enough.
Multiple partners run separate channels
When nobody sees the whole picture, each partner defends their own channel and the budget gets fragmented.
You need to justify budget to leadership
You need a document that shows logic, assumptions, and expected impact, not just slides.
You want an independent second opinion
If your current agency profits from channel commissions, an independent media plan matters even more.
What the media plan includes
Market and audience analysis
We map the ideal customer, media consumption habits, and the full buying journey from awareness to retention.
Competitive analysis
We review who is advertising, where they are visible, what messages they own, and where you can stand apart.
Channel selection and media mix
We define which channels fit brand-building, which fit performance, and how the budget should be split between them.
Campaign calendar
We connect channels, seasonality, launches, and always-on vs. flighting logic into one operating timeline.
Metrics and KPIs
We define KPIs per channel, measurement setup, attribution logic, and reporting cadence.
Assumptions and scenarios
We document what the plan depends on, what happens if assumptions break, and what Plan B looks like per channel.
How the process works
Discovery interview
We map goals, customer, current results, budget, and whether a media plan is actually needed.
Data collection and analysis
We analyze market data, competitors, campaign performance, CRM data, measurement setup, and audience behavior.
Draft and final plan
We present the first version, review channels, assumptions, and KPIs together, and finalize the working document.
Execution and monitoring
If needed, we also help execute the plan, set up campaigns, and review results on a regular cadence.
Why choose Dopamin
Affordable without cutting quality
Our AI-first process reduces the heavy analysis and reporting workload, which lets us keep pricing below traditional agency levels.
Fast and operational
We respond quickly, adjust plans fast when needed, and avoid the slow project-manager chain common in larger agencies.
Honest and direct
We do not earn channel commissions. We recommend only what is actually good for your business.
Who does the work
Taivo Hiielaid
Founder of Dopamin with 10+ years in digital marketing across Estonia, Latvia, and Finland. Has planned budgets from €500/month to €50,000/month and holds Google Ads, Meta Blueprint, and GA4 certifications.
Frequently asked questions
Ready to spend your media budget smarter?
Book a free 30-minute discovery call. We will review your current setup and tell you honestly whether media planning is your next step.