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Dopamin blog

Practical writing on marketing, AI and growth

We write about how Estonian companies can run smarter marketing, use AI without hype, and grow with a clearer operating plan.

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OpinionApril 23, 2026·17 min

AI in marketing — news for you who still think "human-made" is a mark of quality

Lately I keep running into this attitude that using AI in marketing is some kind of signal of low quality. As if "human-made" is the real thing, the authentic thing. I have news for you: language models trained on hundreds of billions of euros are 10 times smarter and 100 times faster than you at marketing. At minimum. If you get a bad result from AI, the problem is you — not the AI.

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