Google Ads — campaigns someone actually watches every day
Most agencies set up your campaign, turn on Smart Bidding, and check the results once a month. That's roughly as effective as hiring an accountant who reviews your invoices once a quarter — technically someone's doing the job, practically you're losing money every day. Our AI tools analyse your account daily: keyword performance, bid shifts, competitor behaviour, conversion pattern changes. A human reviews the output and makes the decisions. You get response speed that manual management can't match — without anyone leaving your budget on autopilot.
What we do
Search campaigns that catch purchase intent
Search ads for people actively looking for your product or service right now. The right keywords, the right exclusions, the right landing pages — not a wide net and a prayer.
Shopping and Performance Max that sell
Product ads showing price, image, and availability directly in search results. Product feed optimisation so Google puts your products in front of the right searches — not just an uploaded catalogue nobody's touched.
Daily AI-powered optimisation
Our tools scan your account every day: search terms report, cost-per-click shifts, conversion rate fluctuations, budget allocation drift. You get fast reactions — not a month-end surprise that your budget went to the wrong place.
Conversion tracking that measures the right thing
Server-side tracking, offline conversions, goal value assignment. If your metric is button clicks instead of actual enquiries or sales, Google's algorithm learns from the wrong signal and spends your money badly. We fix this before campaigns go live.
How the process works
- STEP 01
Audit and strategy
We review your existing account (or assess the market if you don't have one yet). Keyword volumes, competitor bids, conversion funnel bottlenecks. Strategy on paper before money goes into the system.
- STEP 02
Account build
Campaign structure, ad groups, ad copy, extensions, negative keywords, landing page alignment. Every element justified — not a template that's the same for everyone.
- STEP 03
Launch and first weeks
First 2–3 weeks: data collection, search term cleanup, bid strategy testing. This is the period where most agencies sit on their hands and wait. Our AI tools work here every day.
- STEP 04
Ongoing optimisation
Keyword expansion and pruning, ad copy A/B testing, bid adjustments, budget reallocation into winning campaigns. Every week — not every month.
- STEP 05
Reporting that tells you something useful
Once a month: what worked, what didn't, what we changed, what we recommend next. Front and centre — the numbers that matter: cost per enquiry, cost per sale, return on ad spend.
See where your ad budget actually goes — and what AI could do better on your account
Give us access to your Google Ads account, get back a custom audit. Wasted spend, conversion tracking errors, campaign structure bottlenecks — plus a concrete AI automation plan you can either implement yourself or launch with us. Delivered within 3 business days.
What you'll get
- 01
Wasted spend analysis
Which search terms are eating your budget without conversions. Concrete numbers in euros — not a generic recommendation to "optimise your keywords".
- 02
Campaign structure review
Whether your campaigns compete against each other (cannibalising clicks), whether the structure matches your business goals, and whether budget allocation makes sense.
- 03
Conversion tracking check
Server-side vs browser-side, attribution model, offline conversions. Most accounts lose visibility on 20–40% of conversions and don't know it.
- 04
Competitor ad analysis
What your main competitors advertise on Google, which keywords they bid on, and what ad copy they use. So you know what you're actually competing against.
- 05
AI automation roadmap (this is what sets us apart)
A concrete plan for how AI tools can make your Google Ads management faster and more precise: daily search term monitoring, automatic alerts on budget overspend, bid optimisation, ad copy variant generation and testing. Each recommendation with an estimated time saving — in hours per week, not a vague promise of "more efficiency".
Most free Google Ads audits are sales tools wrapped as a gift. Ours is too — but with a difference. The AI automation roadmap is useful even if you never hire us. Most agencies won't hand over a plan like this because it would make their monthly management work transparent. We already work this way, so we'd rather show the playbook. If you want us to run it for you — we will. If you want to learn it yourself — see our Claude Code marketing training or Codex training.
Frequently asked questions
The cost has two parts: ad budget (paid directly to Google for clicks) and management fee (paid to us for optimisation). Ad budget depends on your industry and competition — in the Estonian market, starting with €300–500 per month makes sense to get enough data for meaningful optimisation. We discuss the management fee after an audit, because it depends on account complexity.
Want to know if your Google Ads account is working as well as it could?
Get a quote and let's talk. Even if the answer is that Google Ads isn't the best channel for your business right now — we'll tell you that too.