Taivo Hiielaid

I have spent the last 15+ years doing marketing from almost every angle: content, media buying, brand strategy, product management, and for a while as a co-owner of a digital agency. That means I know how a traditional agency works from the inside. Including the parts where the client is not told that the first draft of the blog post came from ChatGPT, while the invoice still follows the old rate card.

Before the AI wave, I took web and mobile products over the line the old way: briefs, sprints, developers, meetings, and months-long production chains. That experience keeps me grounded in today's tool noise. I can tell the difference between real new capability and another SaaS wrapper promising to transform your workflow.

For the last two years, I have used AI in daily work, not watched it from the sidelines. I started with n8n, Make, and Zapier, got marketing workflows running myself, and moved from there into building real applications. Today I build AI systems that, a few years ago, would have meant tens of thousands of euros in development work and months of waiting.

After that work, I can say this plainly: in the hands of the right operator, today's LLMs and AI platforms do better marketing than the average marketing manager or specialist. Not always alone. But with a person who can judge the goal, the taste, and the business result. That is why dopamin exists: we either do that work for you, or teach your team to use the same tool stack properly.